Blog
How the affiliate channel actually works for brands: measuring your share of the pages that rank, watching what competitors are listed for, and finding the sites already sending traffic to your category.
-
Competitive intelligence for affiliate marketing: tracking competitors on comparison pages
What competitive intelligence covers, the channel most tools miss, and how to track competitors' placements, positions and offers on affiliate and comparison pages.
-
How to find affiliates: start with the ones promoting your competitors
Where to find affiliates for your brand, why the sites already promoting your competitors are the best prospects, and how to find, prioritise and approach them.
-
Share of voice on affiliate pages: what it is and how to measure it
What share of voice means, how it differs from share of search, and a step-by-step way to measure your brand's share of voice on affiliate and comparison pages.